Clarity to the numbers. Confidence to the teams.
Gogola Advisory brings commercial leadership to manufacturers and distributors, from an executive who has spent 17 years growing manufacturers' most important customer relationships.
To turn commercial strategy into profitable results by bringing clarity to the numbers and confidence to the teams who deliver them.
Four ways to strengthen your commercial engine
For founder-owned, family-owned, private equity-backed and publicly traded companies. As an advisor, or as your commercial leader.
Commercial Assessment & Roadmap
A focused review of your commercial function: strategy and segmentation, sales organization and talent, pricing and margin, processes, KPIs and CRM, customer service, and key customer relationships. You get a prioritized, board-ready plan with quick wins and a 12–18 month roadmap.
Fractional & Interim Commercial Leadership
An experienced sales executive, when you need one. I lead the team, own the commercial plan, manage key customer relationships and report to the CEO and board, then help recruit and hand over to a permanent leader.
Commercial Excellence Programs
The systems that make a sales organization perform consistently: pricing and margin discipline, sales operations and forecasting, CRM adoption, organization design and compensation, talent assessments and training, key account strategy, customer service structure and plans, and customer retention through change.
Supplier & Channel Partnerships
For distributors: get more from your supplier base with better segmentation, programs, negotiations and line reviews, from someone who knows how manufacturers decide where to invest. For manufacturers: a channel strategy that builds stronger distributor partnerships.
Built for companies that make and move products
Manufacturers
Commercial strategy, pricing, sales operations and leadership for industrial and packaging manufacturers ready to grow margin as well as revenue.
Distributors
Supplier management, sales and sales operations, so you earn better terms, stronger support and more growth from the partners you already have.
Private equity
Commercial assessments, value-creation plans, diligence support and interim leadership for investors and their portfolio companies.
Results that hold up in the boardroom
Customer relationships across global consumer brands, distributors, and midsize and small customers.
Kathleen Gogola, Founder & Principal
Seventeen years in manufacturing, from packaging engineer to SVP, leading key accounts, global sales teams and commercial operations serving some of the world's largest consumer brands. I know what customers expect from their suppliers, and how to build the commercial engine that delivers it.
Along the way, I have owned Commercial Excellence and Sales Operations programs, delivered 20% annual growth across a portfolio of top global accounts, and presented commercial strategy and performance to the boards of PE-backed companies.
My roots are in packaging (BS in Packaging from Michigan State, MBA and MS in Strategic Management from Indiana University), and the playbook carries across industrial manufacturing and distribution.
Let's talk about your commercial team
If your commercial team has more potential than results, I'd welcome a conversation.
kathleen@gogolaadvisory.com